Oct 24 2008
The Importance of Creating Value to a Business Site Using Web 2.0
Web 2.0 is a term used to promote web-technology. It essentially refers to a supposed second generation of hosted services including social-networking sites, folksonomies, and wikis and of web-based communities. Basically, its main goal is to assist teamwork, creativity and sharing between multiple users. Many of us might have heard of Web 2.0, but do we know how this dynamic version of the internet means for our online business?
How Web 2.0 affects online business
As what most successful people tell on using the Web 2.0, this type of technology is an inexpensive way to employ and allow the borrowing of data freely which are available from any other web sites. Business sites are generally grouped into six categories:
1. Social networks. Such as MySpace and Friendster.
2. Social media. This are user-generated content such as Flickr.
3. Webware. It includes applications that specifically work within one’s browser.
4. Aggregators. It includes a collection of contents from all over the world. An example is My Yahoo.
5. Mashups. This include sites that add a lot of features to Google.
6. Internet TV. An example is YouTube.
Because of the fact that Web 2.0 is a kind of joint venture, which may also be identified as a network of autonomously created content, it would then affect the world of online business. Meaning, no individual organization could therefore acquire the lead on a marketing promotion and thus need other organization to help campaign its cause. This innovative version could also be defined by its social networking sites, blogs, RSS feeds, and wikis. Unlike Web 1.0, Web 2.0 allows users to interact freely with each other.
Why we need the Web 2.0 business sites
A few businessmen might say that Web 2.0 can’t affect the progress of their business because according to the Forrester Research, Inc., they found out that more than half of the employees viewed blogs and networking as unnecessary.
Perhaps it might have been practical for businessmen to miss the use of web 1.0’s version, however, with web 2.0, it’s an entirely different circumstance. For example, the change from 1.0 to 2.0 may seem to be a simple movement from flowing reports via e-mail to a regular procedure where a team makes use of blogs. A company’s development may also be affected unexpectedly, such as the company newsletter might lose its
subscribers but the page views may also increase as there will be a rise in the number of new users who subscribe via RSS feeds. Or, with the presence of a technical support team, its members can collaborate immediately when troubleshooting something within the site. Thus, as what the Forrester Research, Inc. found that a total of 89% out of the 119 companies they have polled were using at least a key component of Web 2.0 which are either blogs, podcasts, wikis, RSS, content tagging, or networking. It can be concluded that Web 2.0 business sites are mostly important for businessmen.
Web 2.0’s whole point is that it allows us to create web experiences to the hands of the businessmen, web developers and users so that all of us can make the most out of everything we have shared. Web 2.0 persuades us all to put everything online so that we could also benefit the information it has provided us thus making the Internet a community for everyone.
Here is where this lesson ends for today. We really hope you enjoyed this lesson too.
You will receive the next lesson in 7 days. Next week’s lesson will have the following title:
“Web 2.0 Business Models: Enterprise in the Second Coming of the Web”
Copyright(C) 2008 by John Delavera & Reimund Lube