Aug 15 2008
Build It and They Will Come? Traffic Building Tricks and Web 2.0
So what’s the point of having a Web 2.0 site if you can’t bring in the traffic? That’s a second generation website you got sitting in your corner of cyberspace. If you can’t tell people about it or if you can’t get them to come, why build it at all? It’s like having a theme park that nobody knows about. Here, you’ll learn how to use traffic building techniques with Web 2.0.
Build multiple webpages.
We don’t suggest you overdo it but having more than one webpage other than those you have in your main website will help you expand your horizon, so to speak. You can’t just beat your drum from one location these days. You have to use more than one way to get people to come to your site and build traffic in the process.
Use Web 2.0-powered social bookmarking sites such as Squidoo, Reddit, Del.icio.us and Propeller. These are
just a few of the sites that can help give you some much-needed exposure to an audience just waiting to be
discovered. You’ll find out it all boils down to being engaged in a popularity contest but that is truly the
nature of traffic building. Web 2.0 technologies just provided you with a better and more effective means to do it.
Use videos and images.
Don’t just limit your presence to textual content. If you have video, audio or graphic content, post them in Web 2.0 sites such as YouTube and Flickr. You can even post your videos on sites whose owners are willing to build links with you.
To make this work as a traffic building technique, embed a link to your website within the video or provide a link somewhere near the file title. If people want to see more, they’ll find their way to your site.
Link it!
There are plenty of Web 2.0 sites out there that you can use to bring in the crowd. Take your pick from
communities such as Hubpages and Squidoo. Build some of your pages here, follow up with some well-written articles and a crafty blog you can update on a regular basis and then link your main website to it.
People who frequent these sites will find your write-ups quite easily and if they like what they read, they can
use the link you have provided and land on your site. You’ll build traffic effectively this way.
Reference yourself.
Lots of people do it and you don’t even have to use the third person just to sound convincing. Again, use Web 2.0 communities and technologies. When you post articles or update your blog, look for ways you can
reference something that is only found in your website.
Let’s say you wrote an article about the top 10 widgets to use with blogs and posted it in a blog community.
Within the article body, reference a page or write-up in your website and provide a link to it. Anyone reading your article who is interested to learn more can click on that link and be brought to your site. You get to build traffic using Web 2.0 without being too obvious about it.
Build a powerful, appealing site.
Ultimately, all of your hard work really is to build traffic to direct to your site using Web 2.0 technologies and services. Make sure your site is worth all the hoopla you’ve built around it. Build a solid site that is not only visually appealing but also functional. Avoid clutter and make content useful to your visitors. By offering them value, you encourage them to come back, promote your site and create some good buzz for you.
Here is where this lesson ends for today. We really hope you enjoyed this lesson too.
You will receive the next lesson in 7 days. Next week’s lesson will have the following title:
“Social Bookmarking with Web 2.0 Technology”
Copyright(C) 2008 by John Delavera & Reimund Lube
