FridayBlowout

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Where people go, politicians will follow. The Internet has made such a significant impact on a majority of this planet’s human residents that it didn’t take long for politicians to seriously consider its potential. So it was only natural that the much anticipated Iowa caucus got its own exposure using Web 2.0.

Calling all Iowa voters

New Year’s Day in 2008 witnessed the launch of Senator Barack Obama’s application on no less than  Facebook. Yes, the Democratic presidential candidate was trying to win friends, although probably not in the same way as other users. Obama’s account was used to send out a call for members coming from Iowa, urging them to participate on that state’s caucus. The application even warns that Obama might not be able to win the Democratic nomination if these members did not go out to show support.

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Web 2.0 might have invaded our consciousness and the very business of our lives but to many of us, it is still wrapped in fairly muddled definitions. Using Wikipedia as an example may shed some light but to many of us, there are still answers that remain out of reach. What is known and agreed upon is that Web 2.0 is a highly dynamic environment, which actually fits the fact that it can be difficult to define. There are also patterns that indicate Web 2.0 exhibits Long Tail characteristics, something you and I should thank technology for.

What is the Long Tail?

The Long Tail refers to the phrase that was first coined by Chris Anderson in his speech series beginning in 2004. It refers to a feature of certain statistical distributions that show high frequency populations being followed by low frequency populations which tail off gradually. This feature is also known as heavy tails, Pareto tails or power law tails. The tail refers to the long extension in a demand curve. Put simply, the Long Tail reflects the volume of low-popularity products which exceed that of very popular ones.

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If people tell you that nothing is for free these days, they probably don’t know what open source is.
Commercialization of the Web is still apparent but underneath, many of the hugely powerful stuff that has kept the Internet such a lively, dynamic place are actually free of cost. It might seem to many that it has made certain business models more complicated but in reality, the use of the Web has actually made it simpler for many. Web 2.0 open source is the best idea that has finally come to life.

Advantages of Web 2.0 open source

Other than the fact that it doesn’t take a lot of moolah to obtain and use, Web 2.0 open source is also a harbinger of things to come. It has shifted priorities from providing applications and facilities that can be bought to providing products that are not only high quality, they can be obtained without any cost.

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Web 2.0 is not all just about being the next big hype on the Internet. The reason for its popularity among millions of users on the Web is the great shift from the way new applications are being developed, packed up, licensed, distributed, maintained and used. It has to do mostly with the software as a service. Another thing that creates another buzz on Web 2.0 is the presence of a lot of small startups and the way they are taking the applications and the Internet.

SaaS as the new chance of success on Web 2.0

The ASP or the Application Service Provider is a model during the 1990s which failed significantly despite its hype and the amount of the capital money it has been provided. During the Software as a Service Summit held in Napa, industry analysts and leaders who gathered there concluded that the new version of the ASP, now called Software-as-a-Service or SaaS has far better chances than ASP because of today’s market conditions. According to the SaaS proponents, because of the growing number of people who can afford to access the high-speed Internet, computer technology and Web vendors are willing to e mbrace the open standards which are only a few factors that were able to develop an innovative and rich environment for the SaaS to thrive.

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